Studies show that over ninety% of all on-line users use search engines like google to search out what they are looking for, whether products/services, or just plain old information.
The following twelve factors will, I hope, summarize a philosophy, approach and methodology to the web optimization query which is each sound and efficient, along with giving some useful perception into the business itself.
1. Content. Content. Content.
Efficient, professional, optimized Copywriting is the only, most necessary think about any search engine optimisation campaign. Serps index web sites based mostly on the content discovered on each page of the site. With a radical understanding of the language and grammatical conventions combined with intensive analysis, to search out and exploit the market focus, one can move an internet site to the higher echelon of the “SERP’s” (Search Engine Outcomes Page) in a methodical as well as ethical manner.
2. Analyze Web Logs.
Measure every little thing, at the least twice, after which examine again. Whereas I might be the first to say that most of the procedures that make up website optimization are more art than science, one needs to take a really scientific approach to the outcomes of the effort. This is executed by methodically retaining a document of, and making an evaluation of the websites web logs. There are a variety of specialised software program which make the job easier however on the naked minimal, one must preserve a close eye on the positioning visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical till confirmed by the outcomes, which may only be measured by the logs, and an intensive evaluation of their content.
3. No one can guarantee a #1 rating on Google, or another search engine.
Those who promise such feats will either optimize for such imprecise search time period phrases (resembling, “green stunted widgets with purple Polka-dots and icing”) that no one will ever possible look for, or they are making a false claim, which they don’t have any intention of protecting, or they have an inside edge at Google, something which they may loose, rapidly, when the honest people at Google discover out about it. The other choice, that they are going to take the cash and run, is value mentioning here however I’ll be polite.
4. Some issues are simply plain silly.
You needn’t submit your website to 50,000 search engines. Businesses which supply this service are suspect, at best. 85% of the search outcomes on the Web come from one search engine, which, when you’ve got one hyperlink from an established website, or better yet, a listing, will discover your site just tremendous, on it’s own. Four (4) search engines like google account for over 90% of the traffic on the web. As for any supposed profit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; effectively, you work it out.
5. search engine optimisation is not Pay-per-Click.
Whereas nobody would argue the effectiveness of getting elevated visitors and sales, by a properly deliberate, pay-per-click on campaign, the actual fact stays that the conversion charges are generally low and they stop the second the “pay” stops. With a well deliberate and executed SEO campaign, whereas results might take a bit longer, they proceed to supply, and in fact grow, long after the work is done and paid for. Very often we have now discovered that after a thorough optimization of a website, solely minor adjustments are wanted on an ongoing basis, primarily associated to new content and/or new objects of sale or service.
6. search engine optimisation is just not witchcraft, Druidism, shamanism.
Neither does it require any particular chants, ceremonial fires, or vestments, though a few of us do wish to howl at the full moon, on occasion. There are not any “Top Secret” practices which a good website positioning can’t tell a consumer, a choose, or his mom, for that matter. The very nature of the Web has all the time been cooperative and there’s nothing about SEO that can’t be learned, with a heavy dose of time and money. A reputable SEO agency will provide you with an item per merchandise breakdown of just the place the money goes. Be cautious for those who sense a secretive environment or any unwillingness to reply questions. Whereas there are technical points which could take some background to completely understand, if one has a stable overview of the whole state of affairs, a easy explanation should be simple enough to come back up with.
7. Do-it-your self SEO.
Yes, you’ll be able to execute your personal search engine marketing marketing campaign and discover a respected web optimization firm to help plan and set up it for you. About one half of my own clientele do some half of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the objectives and aims of the business/website, a radical web site analysis, complete search phrase analysis, and focused instruction on the methods and means of achieving excessive SERPs. These preliminaries are adopted up with an in depth program of ideas and strategies which the shopper can then implement themselves or hire others to perform. Average financial savings; 30-40%.
8. Phased Implementation.
Whereas many companies spend thousands of {dollars} per thirty days on Search Engine Optimization, an alternate is out there which can pay dividends to you in elevated gross sales and leads with out the excessive preliminary investment. The most important consideration is to have a good agency deal with the preliminary analysis and prompt optimization planning first. The trial and error technique will cost much more, in the long term, with or without the desired result. After finding out the plan and establishing a workable funds it’s possible you’ll implement the plan as finances allow.
9. Bear in mind the outdated saying, “If it sounds too good to be true, it probably is.”
Never was this extra true than within the realm of SEO. Whereas concrete and measurable positive factors will always come from a properly thought out and executed optimization strategy, the Web is a competitive media and all of us need to be number one. Settle for {that a} regular upward movement, over time, will place you worlds forward of a flash adopted by a crash.
10. A thought to ponder.
At stake, within the race for the highest, is the very existence of your website, your business, and quite presumably your reputation. Watch out for any “shortcuts” or lower than moral schemes that anyone may counsel to further your small business goals. When it’s all said and finished it is you, the enterprise owner, who bears the accountability for any company or particular person you hire. Insist on figuring out exactly what the technique is and what steps are being performed to implement it. If it appears, within the least, suspicious, ask for and get an explanation. In this case, not solely is Ignorance not bliss, it may very properly be the start of the tip on your business.
11. All incoming hyperlinks aren’t created equal.
Both the relevance to your line of business and web site subject matter and the PR value of the incoming link determine how precious they are to your own PR ranking. With Google beginning the development, nothing new there, and many of the others following shut behind, the days of grabbing all of the inbound hyperlinks, in any manner potential, are gone. Not solely will low ranked and/or irrelevant inbound links not assist, they will, actually, trigger a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or another fad that doesn’t fastidiously screen the hyperlinks and web sites they are coming from will, in the long term, do more harm than good.
12. It is more than just information and figures.
The relationship between an online enterprise and search engine marketing is, maybe, one of the closest of enterprise relationships. With a purpose to be effective, a web optimization should know not only the info and figures pertaining to the endeavor, however s/he must know one thing of the goals and aspirations of the business principals. Things which do not usually come out in a prospectus are often invaluable data when searching for the “right match” into the complex world of the Internet. My own shoppers generally ask, due to the frequency of my calls and email within the early phases, “Am I your solely consumer?” I often snicker and say something to the impact that until I know your online business almost in addition to you do, yes, you’re the only one that counts.
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So it seems it is attainable and over at http://www.omg-1.com the experiment is proving itself.
The query was ‘Can we take a banned website – No pages listed in google, yahoo or live and might we give it life and PR rank?’
Well it took 2 days for a banned area to enter the MSN Stay and the Google Indexes. Now thats fast.
But how was it finished
Really the web site is about up as a tutorial on methods to succeed with SEO seach engine optimization. It is a step-by-step guild to soring within the SERPs ranking.
Simply take a look at all of the free instruments supplied everywhere in the internet that virtually pressure the major search engines to index you. Take a touch and observe the links on this website, they take you to superb free optimization tools.
So here are the essential steps that bought this domain re-listed after being banned.
20 September 2007 -
1. Added content material- index.php ~ experiment.html ~ report.html ~ paid-directories.html
2. Put together an article concerning the ‘Web site Listing Submission Experiment’
3. Submit the article to digg.com, please in case you are a member please then digg this story!
3. Wait as long as I can to submit our article under to 640 Article Directories with Article Submitter.
I would like this website submission experiment webpage to be indexed by google first! This will secure that http://www.omg-1.com is the original supply article and then we won’t go into the googles suplimentals index. We do not want google to assume an articles web site which we submitted to is the article source. Ensure you get your articles into the large article directories!
4. Proceed to undergo the web listing database, inserting the location into eg. http://ww.webdirectory.za/business/web/promotions/
5. web optimization TECHNIQUES
– Positioned TARGET=”BLANK” on all outgoing hyperlinks I’ve so many outlinks to very respected sources. It’s smart to keep individuals on your site, so let them view your suggested outgoing urls, but at all times go away your website page open. I even positioned TARGET=”BLANK” on affiliate links similar to
Website Submitter ~ Article Submitter
Then I went ahead and positioned up meta tags with an off beat title to the location
<.title>That is solely 10c for a permanent link pointing to your web site!<.title>
its truly a one line sales pitch. In the description i simply lower a block of text out of my main physique
<.meta name=”Description” content material=”We are going to hand submit YOUR site to 2000 FREE DIRECTORIES for $200 US That’s only 10c for a permant link pointing to your website! Examine that with adwords ~ website positioning search engine optimization is link building.” /.>
and pasted it straight in because the meta description. I additionally use this description throughout all directory site submissions and acticle web site submissions.
Additionally FORCE GOOGLE to visit your website in everyway potential
1. Reinclusion request.
2. ADD URL.
3. Place Adsense.
4. Place a google search type in your site.
5. Set-up adwords campaign and drive google to scan your websites key phrases! How?
Use the capaign keywords tool and choose the choice ‘Site Related Keywords’
Here’s what Google scanned, so we will see an insight into what Google thinks about this web site, and it’s a perfect result!
5. Setup an Adwords Campaign utilizing the recommended key phrases, create some Adwords Adds. I have posted my Adds below!
6. I added the crucial OnlyWire button
7. Place http://www.omg-1.com to those directories ASAP!
8. Free e mail subscription service set up on the site so that you can signal up to receive our website positioning strategy methods and discounts.
9. Placed a free translation script on the site to cater for overseas language visitors. 10 x the pages to index for the engines.
PS. please notice that we are already listed in Google and MSN Live after someday, 20 September 2007.
Will it last?
Probably not as we will probably be indexed but now categorized and themed and adjusted throughout the SERPs.
So we’ll come and go – however indexed for 2 major engines within days is very good!
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All that is required is cost of an affordable quantity and we help you get a better deal through on-line advertising. In short you can be on the profitable finish and your returns are going to be huge. On line advertising mainly stands on two pillars which can be concrete planning and foolproof strategy. Strategy could be long run or quick time period as this entirely relies upon upon what you are promoting needs and requirements. Our advertising and marketing and promoting professionals rigorously chalk out the strategy after finding out your enterprise and its reach. It made ground breaking accomplishments within the area of on-line advertising and marketing and emerged as probably the most distinguished online advertising and marketing agency. In clear words, in e-fuzion we redefined the net marketing. e- fuzion services perceive that your web site is your id and generates enterprise for you, which are why we search engine optimisation Providers Delhi Consultancy make it more lucrative. web optimization Providers Delhi consultancy thinks from your point of view and understanding, fastidiously devise your plans which fits your needs and requirements. Our success in on-line advertising has been garlanded by the tasks we bagged because of our stringent and foolproof planning and majority of the tasks gained are of abroad clients.
Our arduous working and constantly striving for the very best advertising professionals, have delivered hands-on value additions in forms of good key wood rankings. Thus if you wish to bloom in the internet business but don’t know from the place to start with, then merely contact India’s greatest online advertising company that’s e-fuzion services. search engine optimization Services Delhi consultancy ,e-fuzion gives the providers like walk in hand with the time and changing expertise, that’s why we just be sure you are at all times valued for money. Our environment friendly teams of marketing professionals hold an in depth look on the altering trends in on-line advertising which allow us to introduce new and improved strategies, and latest one is the introduction of direct advertising and marketing services.
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This article covers a much mentioned subject within the web optimization community. Also, purchasers and often website owners come up with questions about what links to get, and easy methods to get them. Notice that I will not take into account reciprocal links right here, because of higher alternatives, and since their effectiveness solely applies to a small variety of sites, who use them below 10% of their general hyperlink ratio. I will evaluate the principle types you wish to get in your site.
The pure one-method links.
This one is solely based in good content and resources. That is the safest methodology of link building accessible so far as engines like google, which take a look at the “intent” of links. But it’s also the slowest. If your site is new, then as a part of its launch, submit it to niche net directories. Start with a few extremely trusted directories, however would not have greater than 10-15% of your overall hyperlinks coming from them. Do not overlook business-particular directories that could be paid or unpaid. These often ship highly certified visitors and is usually a actual bargain. Directories will get you site many natural one-manner links, at a natural speed of growth. This combination of type and pace may be very beneficial. Search for websites that will profit from offering users your content.
Linkbaiting, or hyperlink bait.
This one is not simple, and entails creativity. However it is value every effort. Linkbaiting refers to content material, videos, pictures or anything in your site that is created with the intention of accelerating hyperlinks to it. It’s extremely effective in getting links, most likely the cheapest too, based mostly on the price of the “bait” you use, has no adverse results from the search engines, at the very least not for the second, since all hyperlinks generated look natural. When complemented by social bookmarking, the networks related to these links will add much more value to them.
Paying for hyperlinks, or paid links.
These hyperlinks can have nice brief-time period search benefits. These are good mainly for sites which have tons of pages with content, and have been well established online for years. As well as, these sites even have tons of pure links to them, again because they’d been well established online for years. These should not recommended for new sites. Search for sites which might be extremely on matter with yours, and in complementary niches. A very important factor in the analysis of those hyperlinks, like some other, is age. And the latest “Google Slap” effect have been sites fall move the highest 30 in the listings, is affecting primarily these which do heavy link buying.
Dangerous links and their effects.
Outbound hyperlinks play an enormous position in the way in which search engines like google and yahoo determine who your “neighborhood” is. Bad neighborhoods will affect your search engine rankings. Issues like FFA (Free For All) hyperlink pages, links farms, and many others, fall on this category. Note that this has nothing to do along with your pages going into the supplemental index. That is not the sort of penalty these hyperlinks cause for your site. And the amount of unhealthy hyperlinks considered is a giant one. A small quantity of them would not trigger a penalty, but guantee that your web site is just not related in any way to these hyperlink patterns.
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You’ve most likely heard or read something about article article submission services. What exactly is the variance concerning common Seo and content distribution service? Basic Search engine marketing entails information on world wide web pages, typically of the site that you individual. You write the articles and create the HTML (or use a world-wide-web editor system). All of the Search engine optimisation function you might do pertains for your site.
The big difference if you start out making use of an write-up distribution service is that you just are submitting your articles to an set up website, constructed with all the intention of archiving good quality content articles. Directories let authors (typically an authority on the subject matter) to submit one of a kind articles. The articles or blog posts are freely distributed. As opposed to the author expecting payment, he or she gets a back again website link on the web site, as effectively as no cost advertising. These websites could also assist to founded writer credibility.
They also have a natural advantage-they arrive with large visitors, unlike a web site, which has to turn that targeted visitors more than time. Sites are also a lot more useful for achieving substantial ezine article submissions , as they provide you with exclusive content, recognition, a number of back again hyperlinks and appropriate anchor text. These websites are deemed “authority sites”, and are crawled by lookup engine bots more regularly than new websites.
An article submission program focuses on submitting your posts, to ensure they’re accepted and provide your web site popularity. Lookup directories adhere to some higher common of writing, they tend not to let keyword stuffing, or gibberish composed to fill room. Editors for common post sites anticipate a minimum length of 400-500 words that has a keyword density of 2-3%. This ensures that the post is going to be taken seriously by readers.
It is possible to get a great thought of the best 50 write-up directory web sites by Googling the term most well-known link building services web directories. What determines a site’s attractiveness? Visitors, page rank and also the quantity of back hyperlinks.
If you would like to set up oneself as an authority as part of your field, then consider working with an Seo company. Why employ an Search engine marketing corporation around a freelance writer? An Search engine optimisation firm has expertise in the logistics or posting directory distribution and Search engine optimization. Using a firm helping you, you get technical support and top quality written content. The distribution process is usually overly complicated and time consuming for your average businessperson.
An post submission assistance is probably the most effortless approach to handle your company’s reputation around the net and enhance your world-wide-web traffic.
Google are constantly bringing in new innovations, whether it’s their related to mail, social media, games, phones or search, and they’re always eager to move into new areas of business. Recently, Google introduced a new comparison feature, which allows users to compare credit cards.
The service is being promoted using Google’s new comparison ads box, which has been added underneath the already established sponsored ads. This results in Google’s comparison service appearing above already established sites, as well as pushing more organic results below the webpage fold line.
These other sites, such as Money Expert, will be especially worried by Google’s most recent addition, as it pushes them one position further down for a very competitive term. Although these sites specialise in numerous different types of comparison services, from house insurance to temporary car insurance, comparing credit cards will represent a big chunk of their income.
They’ll also be worried about the potential of Google moving into other areas of the price comparison market, leveraging their dominance in search to move above the competition. It now seems likely that we’ll soon see Google offering an instant car insurance quote for day car insurance or a comparison service on home insurance?
Perhaps a better question would be whether Google’s actions are anti-competitive, using their dominance in one market to dominate in another? Some people may argue that it isn’t fair, and liken it to large supermarkets moving into an area and putting small greengrocers out of business.
On the other hand, you might suggest that it’s simply good business for Google to use their positive position in one market to aid them in moving into another? Numerous other large, successful companies would have no hesitation in doing something similar.
Whichever way you look at it, it will be interesting to see how far Google run with the comparison service and to see what else they get up to in the next few months. I especially can’t wait to see what Google offer in the way of a social networking platform, as they’ve been rumoured to be releasing one for some time!
Because of internet’s compelling influence over how we live our lives, it comes as no surprise how every year thousands of business owners decide to take their businesses online in hopes of conquering a wider market. In an industry where communication and business processes have become a lot faster, you need to learn how to work with speed so that you can gain a competitive edge. Although marketing an online business may seem a bit daunting at first, you’ll realize that it can be accomplished easily as long as you have an idea on how websites are ranked by search engines. Do you want to know how you can improve search engine rankings of your websites without having to shell out a huge amount on promotional costs? You’ll be surprised on how easy the whole process can be once you start using the following foolproof tips.
1. Capitalize on keywords
Before you can improve search engine rankings of your site, the first thing that you need to learn is the importance of using the right keywords. Think of keywords as the lifeblood of your online marketing efforts as these words determine the amount of exposure your website will be getting. As it has the power to dictate just how far up or far down you’ll rank in search engine results pages, you can’t afford to disregard the use of keywords from your marketing scheme. Once your website is optimized with the best kind and amount of keywords, it will be less difficult for your target market to find your website on the internet.
2. Invest in quality content
Though there are many ways that you can optimize your site with keywords, an effective and popular technique revolves around the use of high quality content. Make it a point to update your site as often as you can as search engines are known to give very favourable ratings to sites with fresh content.
3. Make use of external links
Another way that your site can gain more favourable ratings on the internet is through the help of external links. the more links there are directed to your site the more chances that search engines will be able to pick it up so if you find any opportunities to post your links on other websites, make sure to take it.
4. Update your website regularly
When updating your website’s content, don’t forget to prioritize quality over quantity, especially when dealing with keywords. Although it may seem like a good idea to stuff your website’s content with as much keywords as you can, you should still remember to keep it within reasonable bounds. Search engines have the tendency to penalize websites that have been stuffed with keywords so make sure you avoid committing this mistake.
If you want to know other ways on how you’ll be able to improve search engine rankings of your blogs and business sites, don’t hesitate to consults experts in the field of online marketing. Keep yourself updated on the latest developments that can help boost exposure and traffic to your website and you’re guaranteed to become more successful in your online ventures.
Of course, website or blog owners want more traffic compared to their competitors. Basically, this is the whole idea behind their business, after alll. Now, there are many different things that you can do in order to achieve that goal but one of the most important that you ought to be paying attention to is SEO or Search Engine Optimization. How does it work? Here’s a quick overview to help you get started.
Now a days, search engine optimization ranking plays a important role as to how successful a particular blog or website can get. For those who use their online presence as a means to generate profit then they ought to start paying attention to this trend. For those who are unfamiliar with it, SEO refers to the process through which a person would be able to optimize their website’s ability to attract traffic by tweaking them according to the “rules” of SEO. If done properly, search engine optimization would not only get you better ranking when it comes to the SERP’s, it would also significantly boost your website’s traffic.
Now, some people immediately assume that it is very complicated and hard to learn. However, this couldn’t be further from the truth. All it really entails is a bit of research and a basic understand of how everything works. It is about understanding what keywords and keyword phrases you desire to increase your rankings in and then tweaking your website accordingly.
Search engine optimization ranking has many various factors. To help you understand this better, here are some tips that you should consider trying.
Get Good Keywords – This is where it all begins. To get the best of the lot, you should make use of Google’s keyword tool wherein you would be able to easily find what you’re looking for. You can begin searching for keywords based upon the amount of traffic that they get and just how competitive they are. Of course, you would want one that gets plenty of action but this isn’t always the best way to go. So choose wisely.
Create Backlinks – Considered to be one of the most important aspects of search engine optimization ranking, getting backlinks from high quality website would significantly boost your search engine ranking. The best way of doing this would be to write informative articles and submitting them to online article directories where people would be able to view them. Remember to include a link back to your website on the resource box because otherwise, your efforts would be futile.
Search engine optimization ranking must not be ignored during the promotion of your website. You must be wise in spending your time and effort in marketing your online business.
Making your website attractive to search engines can take a lot of time and effort. If you own your own website and find that a lot of your time is taken up by trying to get your website to perform better in the search engines without much success then you may be considering giving up. In truth, it can often happen that you are doing everything as you should and are using all the proper SEO tools but your website is still not performing as you would expect. But you might want to ask yourself the following questions before deciding to give up on your SEO efforts.
Are Your Problems Stemming From Your Actual Website Or Your SEO Attempts?
SEO can help get your content to an audience but if they have no interest in what you are selling then it isn’t going to have much of an impact. The problem might be down to the way you are selling your product or service or it might be the actual product or service. One way to find out is to have a look at your analytics. If you see that your bounce rate is high, then you will know that visitors are coming to your site but are leaving because your content is not what they were looking for. If people are only coming once and leaving quickly then you will probably need to rethink what you are selling or more likely how you are selling it.
Are You Really The Best Person For The Job?
You may not be giving SEO enough attention especially if you are a very busy person with a lot of demands on your time. It does take a bit of time to get it right. You might want to get professional help if you find that you are having difficulties.
Have You Given It Enough Time?
Don’t expect to see success as soon as you start. It could be some time before you actually see any results.
When setting up a website it’s important to have great Search Engine Marketing. There are many things a good SEO company can do for your site, including Free Content. Don’t play Russian roulette with your site, so get a good SEO company in to help. But SEO is only part of the equation, Web Hosting Reviews are also important.
How do you go about doing your SEO keyword research? Do you have your own system or set of steps that you follow? Let me share with you my own tried and tested keyword research and may it help you with optimizing your own website.
One of the initial steps that I do, and I also suggest that you follow, is to completely evaluate is with what topic does my website deal with. While you might say that this is quite an easy thing to do, in reality it is not. A lot of people do not start their research with this step because one, they believe they already know their website or online business inside and out, or two, because their site deals with a wide range of topics that you can’t nail it down to a single one. If you ask me, the last one is the worst of all because it is harder to rank a website if it deals with a cornucopia of categories or topics. Sure it is possible to rank them at least through the individual pages, but this will be hard work and will consume much of your time. Compare that with focusing on just one theme or topic for all your seo efforts.
The next thing that I do is to use a keyword research tool, which in my case I usually make use of the free keyword tool from Google. You can use other tools, even the proprietary ones. It is all up to your preference and in my opinion, there is no single authority tool when it comes to keyword research. If you are just starting out and your budget is limited, using the free tools is more than decent enough to help you with your research. I often begin my research by using broad terms and based from the results that the tool gives me, I would select the long tail keywords. That is because it is easier to rank for these keywords as the broad terms are often too competitive to get into.
The single most important data that I look at in the keyword research tool is the monthly search volume. As far as I know, most internet marketers also do this. I pick out the keywords with a satisfactory amount of monthly searches. In my case, below ten thousand is usually good enough. Then I search for that keyword in the search engine and if there are just a few results, I keep that keyword aside for further evaluation and possible inclusion in my keyword list.
I always make sure that I only have one theme, also called topic, with which I will base my search engine optimizing efforts. I also use that approach in my keyword research, which is really helpful since it helps me narrow down my choices fast and effectively. Because if you are working with only one theme, it is a lot easier for the search engines to properly identify what it is that your website should be ranked for.
So how many keywords do I usually get? It depends on how many pages my website contains. This is because I make it a policy to use just one or two keywords per page. Again this has something to do with ensuring that my website is focused.
More keyword research ideas have been written and discussed but the points mentioned here are among the basics that you must understand whenever you are doing your own keyword research for seo. Keep everything simple so as not to waste your time on keyword research alone and to give you time to work on other seo techniques.