There is nothing more important than a brand’s image. When you’ve got a product that is similar in substance to another company’s, your best edge is your image. When you’re selling products online, however, your image is only half of the story.
You just can’t afford to focus on one aspect of sales and overlook the other. If you put all your efforts into generating traffic, you may find that you don’t get an increase in sales if you haven’t also concentrated on your site design.
Conversely, have you focused too much on creating a company image and not enough on SEO and traffic generation? It doesn’t do any good to have the perfect website if nobody can find it.
Let’s pretend you’re selling cosmetics. One of your products is the best eye cream on the market. The first thing you have to do is make the website reflect the fact that your products are the best. This is done both by website design and text. Cutting corners with an amateurish website design and poorly written content will cost you money.
It doesn’t stop there, though. Of course, your cosmetics site will be selling more than eye cream. Let’s say one of your products is a particular brand of eau de parfum spray. You already have a website design that shows you are selling quality makeup and perfumes, so that’s done. Now you need to get people to find it. In the case of that perfume spray, you’ve got to remember that people will be looking for all kinds of perfume. Use relevant keywords like ‘perfume’ and ‘eau de cologne, ‘ not just specifically ‘eau de parfum.’
Now there’s the matter of the brands you are selling to consider. If you’re focusing on particular brands of products and not just the products themselves, you need to remember a few things. First, most people who are looking for an item online just want the generic item, not a particular brand. Somebody who wants a space heater, for example, isn’t going to type Delonghi space heater into a search engine. They’re just going to type ’space heater’ or even just ‘heater.’ Use primary keywords to attract the largest market and secondary keywords to attract your specific market.
Just as in the cosmetics example above, if you’re selling any quality product, it must be presented well. Delonghi is a quality product and deserves a quality website and product description.
Use this two-pronged advertising and marketing approach online. You will get much better results than if you just focus on one aspect of sales.