Search Engine Optimisation otherwise known as SEO, is the a way of improving a website’s traffic from how a search engine views the website through paid traffic (ads on search results page) and natural traffic. Mark Attwood Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. Mark Attwood SEO exploits differnet types of searches including image search, video search, local search and real time search. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. The developing and redesigning of a website may also need to include elements of SEO, in coding and HTML of the site. When you see a website being described as ’search engine friendly’ – this means that the website has changed its format to appeal to as much of what search engines are after as possible – this includes images, coding, video, shopping carts and so on. Mark Attwood
There are terms like black hat SEO and white hat SEO that describes certain methods – black hat SEO involves link farms, keyword stuffing and spamdexing – which degrades the user experience and relevancy of the search engines. Search engines have wised up to these tricks, and are now de-indexing website that they see participating in these acts. The advent of real time results allow an insight as to where the internet is going, particularly the boom of social sites like Twitter being responsible for a lot of the real time results filtering though. Bloffing is also a valuable feature for this, as search engine’s will keep coming back to websites that are constantly changing – soon, searching for a product or looking for something on a map will all be influenced by real time results. SEO is exciting because of its constant changing.